Process / Seven steps
From first call to shipped.
A predictable rhythm for every engagement. The steps scale down for a small website and up for a SaaS product, but the order stays the same.
The steps
What happens, and what you receive
- 01 / Discover
Discover
We learn the business, the audience and the constraints, and agree what success looks like.
You receive
- Goals and constraints, written down
- Questions and risks list
- 02 / Plan
Plan
We turn goals into a scoped plan: what is in, what is out, and the order we will build it.
You receive
- Written scope
- Milestones and estimate
- Architecture outline
- 03 / Design
Design
We design the key screens and flows, starting with content and structure before visual polish.
You receive
- Page structure and flows
- Interface designs for key screens
- 04 / Build
Build
We build in small increments on a staging URL, so you can review real software as it grows.
You receive
- Working increments on staging
- Source in a repository you can access
- 05 / Validate
Validate
We test behaviour, accessibility and performance, and fix what we find before launch.
You receive
- Automated checks in CI
- Accessibility and performance review
- 06 / Deploy
Deploy
We ship to production with a rollback path, then walk you through running it.
You receive
- Production deployment
- Handover notes and walkthrough
- 07 / Improve
Improve
After launch we look at how it is used and agree the next most valuable change.
You receive
- Prioritised improvement list
- Optional ongoing support
Principles
Three habits behind every step
Written down
Scope, decisions and trade-offs are written down, so nothing depends on memory.
Small increments
You review real software on a staging URL, not slides, from the first weeks.
You own it
Code lives in a repository you can access, and you get everything at handover.
Next step
Have an idea worth building?
Tell us what you are working on. You will hear back from the founder directly, usually with questions before a quote.