Concept demonstrationFitness website
Forge Fitness
Fictional gym brand: programmes, trainers, memberships, filterable class timetable and trial booking.
Industries / Six sectors
Designed for how your sector works.
Each sector has its own patterns: timetables, menus, appointment requests, verified communities. We design for those realities rather than forcing a generic template.
Sectors
Who we design for
Fitness
Gyms and studios that need timetables, memberships and trial bookings people can use on their phone.
Concept demoForge Fitness (fictional fitness brand)(opens in new tab)
Restaurants & hospitality
Venues that want menus, ordering and reservations to be quick on mobile and easy to update.
Concept demoJuniper Kitchen (fictional restaurants & hospitality brand)(opens in new tab)
Healthcare
Clinics and practices that need clear service information and accessible appointment requests.
Concept demoNorthstar Clinic (fictional healthcare brand)(opens in new tab)
Startups
Founders who need a first product version, a marketing site and an architecture that can grow.
Concept demoPulsegrid (fictional startups brand)(opens in new tab)
Education
Student communities, campus tools and event platforms where verification and reliability matter.
Concept demoQuillmark Academy (fictional education brand)(opens in new tab)
Professional services
Consultancies, agencies and firms that need a credible site and tools that cut admin work.
Concept demoHalden & Rowe (fictional professional services brand)(opens in new tab)
Real estate
Estate and letting agents who need listings people can search and compare, and a quick way to book viewings.
Concept demoAshgrove Property (fictional real estate brand)(opens in new tab)
Beauty & wellness
Salons, spas and studios that want their service menu, team and appointment requests to feel as calm as a visit.
Concept demoFernlight Salon & Spa (fictional beauty & wellness brand)(opens in new tab)
Nonprofits
Charities and community groups that need clear programmes, simple donation forms and volunteer sign-up.
Concept demoCommon Table (fictional nonprofits brand)(opens in new tab)
E-commerce & retail
Independent shops and makers who need a fast storefront with filters, a clear cart and subscriptions.
Concept demoBrightwater Coffee (fictional e-commerce & retail brand)(opens in new tab)
Concept demonstrations
Try the patterns before we talk
Three working demo sites for fictional businesses.
Forge Fitness, Juniper Kitchen and Northstar Clinic are fictional brands built by CraftLayer Studio to demonstrate industry patterns. They are not real businesses or client projects, and their forms do not send data anywhere.
Concept demonstrationRestaurant website
Juniper Kitchen
Fictional restaurant brand: filterable menu, mock order cart and validated reservations.
Concept demonstrationHealthcare website
Northstar Clinic
Fictional clinic brand: specialties, clinicians, FAQs and a multi-step appointment request.
Concept demonstrationSaaS landing page
Pulsegrid
Fictional analytics SaaS: feature tour, sample-data dashboard, pricing calculator, plan comparison and waitlist form.
Concept demonstrationEducation website
Quillmark Academy
Fictional online academy: filterable course catalogue, curriculum outlines, cohort calendar and enrolment enquiry.
Concept demonstrationProfessional services website
Halden & Rowe
Fictional accounting and advisory firm: practice areas, working fee estimator and a multi-step consultation request.
Concept demonstrationReal estate website
Ashgrove Property
Fictional estate agency: filterable property listings, listing detail dialog with floor plans, repayment estimator and viewing request.
Concept demonstrationSalon and spa website
Fernlight Salon & Spa
Fictional salon and spa: tabbed service menu, specialist filter, gift card builder and multi-step appointment request.
Concept demonstrationNonprofit website
Common Table
Fictional community food network: programmes, donation form with an illustrative gift breakdown, volunteer shift sign-up and events.
Concept demonstrationE-commerce storefront
Brightwater Coffee
Fictional coffee roaster shop: filterable catalogue, product dialog, mock cart, subscription builder and brew ratio calculator.
Concept demonstrationLanding page examples
Landing page gallery
Six fictional landing pages composed from named section archetypes: pricing toggles, per-use estimators, searchable FAQs and validated forms.
Next step
Have an idea worth building?
Tell us what you are working on. You will hear back from the founder directly, usually with questions before a quote.