CraftLayer Studio / Digital product engineering
We design and engineer websites, SaaS products and AI-powered applications that help ambitious businesses move forward.
01 / Selected work
Products the founder has built and runs, community work, and concept demonstrations. Each card says honestly which is which, and links to the live site and source where they exist.
A student-only campus network gated by college email, accepting the email domains of 1,350+ Indian colleges. Feeds, marketplace, polls and time capsules.
600+ browser tools that process files client-side: no uploads and no server compute. Built and run by the founder.
An MCP server on Cloudflare Workers that submits URLs to Google, Bing and IndexNow from inside an IDE, plus indexing and sitemap diagnostics.
Registration, teams, points, admin panel and signed-QR entry for BIT Mesra's festival (~5,000 participants), built and run live by the founder as tech lead.
Fictional brands built to show how we approach common industries. Not client work.
Fictional gym brand: programmes, trainers, memberships, filterable class timetable and trial booking.
Fictional restaurant brand: filterable menu, mock order cart and validated reservations.
Fictional clinic brand: specialties, clinicians, FAQs and a multi-step appointment request.
02 / Services
From a fast marketing site to a full SaaS product or an AI workflow, we scope carefully, build in small increments and hand over code you own.
Fast, accessible marketing sites and web apps built on Next.js and React.
From first version to a dependable product: accounts, data, billing-ready foundations.
Practical AI features and agent tooling, including Model Context Protocol servers.
Storefronts and ordering flows that are quick to browse and clear at checkout.
Scheduled jobs, data pipelines and integrations that remove repetitive manual work.
Purpose-built admin panels, dashboards, event systems and developer tools for problems that off-the-shelf products do not fit well.
03 / Industries
We design for the realities of each sector. For fitness, hospitality and healthcare we have built fictional concept demos so you can try the patterns before we talk.
Gyms and studios that need timetables, memberships and trial bookings people can use on their phone.
Concept demoForge Fitness (fictional fitness brand)(opens in new tab)
Venues that want menus, ordering and reservations to be quick on mobile and easy to update.
Concept demoJuniper Kitchen (fictional restaurants & hospitality brand)(opens in new tab)
Clinics and practices that need clear service information and accessible appointment requests.
Concept demoNorthstar Clinic (fictional healthcare brand)(opens in new tab)
Founders who need a first product version, a marketing site and an architecture that can grow.
Concept demoPulsegrid (fictional startups brand)(opens in new tab)
Student communities, campus tools and event platforms where verification and reliability matter.
Concept demoQuillmark Academy (fictional education brand)(opens in new tab)
Consultancies, agencies and firms that need a credible site and tools that cut admin work.
Concept demoHalden & Rowe (fictional professional services brand)(opens in new tab)
Estate and letting agents who need listings people can search and compare, and a quick way to book viewings.
Concept demoAshgrove Property (fictional real estate brand)(opens in new tab)
Salons, spas and studios that want their service menu, team and appointment requests to feel as calm as a visit.
Concept demoFernlight Salon & Spa (fictional beauty & wellness brand)(opens in new tab)
Charities and community groups that need clear programmes, simple donation forms and volunteer sign-up.
Concept demoCommon Table (fictional nonprofits brand)(opens in new tab)
Independent shops and makers who need a fast storefront with filters, a clear cart and subscriptions.
Concept demoBrightwater Coffee (fictional e-commerce & retail brand)(opens in new tab)
04 / Engineering process
A predictable rhythm from first conversation to ongoing improvement. You see working software early and often.
We learn the business, the audience and the constraints, and agree what success looks like.
We turn goals into a scoped plan: what is in, what is out, and the order we will build it.
We design the key screens and flows, starting with content and structure before visual polish.
We build in small increments on a staging URL, so you can review real software as it grows.
We test behaviour, accessibility and performance, and fix what we find before launch.
We ship to production with a rollback path, then walk you through running it.
After launch we look at how it is used and agree the next most valuable change.
05 / Technology
Only technology used in our public projects. Each entry names where it runs today.
06 / Case studies
Context, problem, architecture and the engineering trade-offs, with every result tied to a public source.
Products / Scriptly
Scriptly is a separate storefront for ready-made digital products. It runs independently of studio client work, on its own site and under its own terms.
Opens scriptly.store, an external site, in a new tab.
Next step
Tell us what you are working on. You will hear back from the founder directly, usually with questions before a quote.